R 50 000
one demonstration budget, followed from brief to sale
The trade marketing platform
Trade budgets become verified sales.
Brands fund the campaigns and retailers host them in their own ad accounts. Everyone starts free in the Reech Hub, the money moves on Reech Trade, and Draper, our AI, runs everything in between. Escrow only pays out what is proven.
19.12x
a real account return under Draper's management
R 412 450
recovered for one shop, verified in its own account
3 platforms
Google, Meta and TikTok, from a single brief
The loop, in five stops
One budget travels from brief to proof.
Draper
I'm Draper, the AI that runs the loop below. Give me three minutes on the full demonstration and I will show you R50 000 becoming R412 450, with the paper trail.
- I · Digital
The brief
A brand gives Draper a goal and a budget, in one line.
- II · Collaborative
The back-and-forth
Creatives get shared, comments land, and the retailer approves. Every step of it is optional.
- III · Trusted
The escrow
Money waits in the middle. Unspent budget goes back to the brand.
- IV · Automated
The running
Draper runs the ads in the retailer's own accounts, day and night.
- V · Measurable
The proof
Every sale traces to its ad. Escrow settles on the evidence.
One platform, two doors
Start free. Graduate when the money moves.
Free for everyone
Reech Hub
The Hub is a free command centre for your shop or your brand. It scores your feed, your prices and your visibility, and Draper briefs you every morning on what to fix first.
The flagship
Reech Trade
Reech Trade is where trade budgets become live ads. Brands fund campaigns, retailers host them in their own ad accounts, escrow keeps it honest, and Draper runs the work end to end.
The opportunity
An entire industry still runs on spreadsheets.
$200B
goes into trade marketing every year in the US alone, second only to the cost of the goods themselves
$35B
in co-op ad funds goes unclaimed every year, because claiming it is such a slog
Most
of it still runs on email, spreadsheets and PDF invoices
US figures: Strategy& research on trade promotion spend; Local Search Association study on unclaimed co-op funds.
Trade marketing is the money brands spend to sell more through the retailers that stock them: co-op advertising funds, promotions and placements. Most of it is still agreed over email and settled on spreadsheets, which is why so much goes unclaimed and unmeasured. Our plain-language guides explain trade marketing, co-op advertising and retail media from the ground up.
The problem, and the fix
Three things go wrong with trade marketing. Reech was built to fix each one.
The way it works today
With Reech
Your trade budget vanishes into discounts, shelf space and signage.
Reech turns it into live, tracked ads inside the retailer’s own Google, Meta and TikTok.
All you get back is a quarterly summary, with no real proof it worked.
You see results daily, tied to each product and to each actual sale.
Every retailer is a separate negotiation, brief and invoice.
One brief reaches every connected retailer, and Draper runs them all.
How it works
One marketplace, two happy sides.
Brands bring the budget. Retailers bring the shoppers and the ad accounts. Reech connects the two, and Draper does the hard part in the middle.
FOR BRANDS
1
Set up your brand
Add your logo and style so every ad Draper makes looks like you.
2
Find your products
You don’t upload a catalogue. Your products are already listed at the retailers that stock them, and that’s where Reech finds them.
3
Brief Draper
Describe a goal in one line. Draper picks the retailers, splits the budget, and drafts the plan and the creative.
4
Send a proposal
The retailer reviews your costed offer and approves it to run in their own account.
5
Fund via escrow
Your budget sits in escrow and is released as the campaign delivers, so you only ever pay for results you can see.
FOR RETAILERS
1
Connect your ad account
Brands fund campaigns inside your own Google Ads. Nothing runs without your sign-off.
2
Confirm your feed
A healthy product feed means more eligible inventory brands can fund ads against.
3
See your revenue opportunity
Draper shows you the high-value products that have no ads running yet. That’s money sitting on the table.
4
Accept a proposal
A brand offers a costed campaign for your products. Approve it and it goes live.
5
Earn as it delivers
Budget sits in escrow and pays out as the campaign performs, and your team does none of the ad ops.
Meet Draper
One AI, threaded through everything.
Draper is the intelligence inside both products. In the free Hub it watches your business and briefs you on what matters. On Reech Trade the same Draper gets a budget: it builds the campaign, makes the creative, and talks you through its thinking the whole way.
- In the Hub: watches your feed, prices and visibility, and briefs you daily, free.
- On Trade: plans campaigns, splits budgets and makes on-brand creative.
- Everywhere: answers your questions in plain language, any time.
The difference
Three ways to spend a trade dollar. Only one is programmatic.
| Manual co-op | Brand-direct ads | Reech | |
|---|---|---|---|
| Where ads run | Mostly nowhere measurable | Your own ad accounts | The retailer’s Google, Meta & TikTok |
| Who sees them | Generic store traffic | Your own retargeting pools | The retailer’s logged-in shoppers |
| What you can measure | A quarterly PDF | Brand pixel only | Daily, first-party, per product |
| Reach across retailers | Per-retailer email & Excel | Can’t reach retailer baskets | Every connected retailer |
| How trust works | Funds & clawbacks | Brand carries all the risk | Escrow + verified performance |
Why it works
Where the trust comes from.
Escrow
Money is released as the campaign delivers. Brands pay for performance they can verify, and retailers get paid for the results they produce.
You approve everything
Campaigns run inside the retailer’s own account, and nothing goes live until they’ve signed off on it.
Every channel, one brief
A single brief covers Google, Meta and TikTok, with no agency and no ad-ops queue in the way.
Closed-loop attribution
Because everything runs in the retailer’s own account, you can trace each result back to an actual sale.
The machinery
Reech stands on rails that already run retail.
Reech is not a cold start. It reads live systems that have moved retail data and retail money for years, and Draper reasons over all of them at once.
ShoppingFeeder
Direct retail integrations carry each shop's live product feed to Google, Meta and the marketplaces, and its tracking ties every sale back to the ad that drove it.
PriceCheck
Nearly two decades of South African price and brand history put every product's market position behind Draper's advice, updated as the market moves.
StoreClerk
An on-store shopping assistant reads each catalogue and talks to real shoppers, so Reech hears what people ask for in the aisles it advertises into.
Starting here, built for everywhere
Launching in South Africa.
Retail media is a global shift, and we’re starting where we’re strongest. We go live first with leading South African retailers, then expand from there, all built on ShoppingFeeder’s proven feed and tracking technology.
TakealotMakroCheckersPick n PayThe Beer Merchant
Reech follows the local advertising rules, including responsible-alcohol and 18-plus requirements, so every campaign stays compliant from the start.
Questions
The basics, answered.
Two sides: brands (the manufacturers whose products are sold through retailers) and the retailers that stock them. Brands fund advertising; retailers host it in their own ad accounts and earn from it.
Ready to make trade marketing work?
Start free in the Hub and see your business the way the market sees it. The campaigns can come when you are ready.